Content Marketing for the Financial Services Industry
The Banking and Financial Services sector faces several challenges in content marketing.
- It is a highly regulated industry. It's easy to get lost in what can't be said or done, rather than focussing on what can.
- It can be difficult to make it interesting. Your average Joe Bloggs is not apt to get excited about financial statements and reports - he's more likely leery of financial services companies and their claims and offers.
Add to this lack of trust and basic financial education among consumers, the complexity of the sales process, and the difficulty of brand differentiation and the picture begins to look rather involved.
Even so, there are many stand-out examples of great content marketing by financial services companies - Open Forum from Amex*1 is a model of this kind.
Leveraging Content Opportunities in the Financial Space
By and Large, the how-to's of Content Marketing are common to all industries:
- Get Executive buy-in
- Prove effectiveness with small experiments before scaling up
- Hire great storytellers
Having said that, the financial industry has some unique advantages:
Data: Banks and financial services companies are great at data. Compared to other industries, they collect and preserve large amounts of information. This data can be used creatively in different kinds of content such as infographics.
Education: The lack of even basic financial knowledge can be seen as an obstacle. But in content marketing terms, it is a huge opportunity to build relationships with prospects.
Outsource your content creation
In the Banking and Financial Sector, Content HQ can help create:
- Annual Reports
- Infographics
- Research reports
- presentations (online/offline)
- Articles
- White papers
- Case Studies
- blog posts
- newsletters (online/print)
- mobile content
- mobile apps
- eBooks/print books
- Magazines (digital/print)
- podcast scripts
- video scripts
- Social Media posts
- Syndicated content
- materials for in-person/virtual events
- Game Creation
- Websites/Blogs
We have domain experts in writing, editing, and translation. We can also help with identifying publishers to distribute your content.Get in touch with us and give your content strategy a major fillip.
How We Can Help Your Company?
| What? | The Value | Our Scope of Work | |
|---|---|---|---|
Content strategy, audit and planning |
Complete audit of existing content inventory across website, social, collateral - ensuring its consistent, high quality and compliant. |  |
Order Now |
Content Manual |
Company-level content guide, style sheet, glossary across sales & marketing channels to ensure consistency. | |
Order Now |
Content Extranet |
We will set up a repository (digital hub) for content creation, assets, work-flow, roles-wise, and partners with calendar, alerts & milestones for use across departments, agencies, managers.
Say goodbye to emailing, attachments, versions and time wasters. |
Installation, customization, integration, testing & training at no extra charge. | Order Now |
Whitepapers: The topic, goal, length, sections, tone will be client’s preference across the below categories Evaluator’s guide: to explain the features and benefits. Usually a backgrounder. Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor. Overview: An overview, or to redefine a market niche favorable to a certain vendor. Position paper: to argue for a certain approach to solving a problem, like an opinion piece. Briefing: high-level features for journalists and analysts at launch. Special report: Any type of hybrid white paper. |
Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms. | Each whitepaper will have up to 2,000 words.
Work includes research, writing, editing, email/phone interviews with the, proof-reading & expert review. |
Order Now |
Infographics & Charts |
Visual presentations, about a topic to grab viewers' attention in style in print, mobile and web. Used by more than half of B2B companies to prove a point with data. | We will create the script, design – including icons, images, illustrations. | Order Now |
Case Studies |
The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies. | Either vertical, role based (marketing, IT, HR), need and challenge-based mapped against client’s products or service. | Order Now |
Newsletters & Corporate Magazine |
Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies. | Design of newsletter, HTML, text & mobile version for any device, or email client with tracking and analytics.
We will create, translate the & provide the ‘ready to send’ format. |
Order Now |
Data sheets |
Technical details for niche audience. | Content & Design | Order Now |
Presentations (PPT/Web-based) decks |
3 out of 4 B2B firms use professionally created decks that are consistent with online, mobile, desktop versions. | Content & Design | Order Now |
User Guides |
Visual, well-written guides with cheat sheets, tips, how-tos, advice, explaining the product/service. | |
Order Now |
Videos & Animation |
Ideal for training, help desk, users, sales, explainer, demos, and marketing a product or service for the website, social media, presentations, events to grab the audience's attention. | Script, design, translation and voice over in any language, subtitles with ready to use web & mobile friendly videos. | Order Now |
Webinars/Webcasts |
Virtual lecture or training presented on the Internet. The session includes PowerPoint presentation, handouts, video, Q&A. | |
Order Now |
Social Media Optimization |
Stream of fresh blog and social content with daily tweets, news, updates, optimized for Twitter, LinkedIn, Instagram, Pinterest and Facebook. | Content creation and curation, scheduling, distribution, translation & tracking. | Order Now |
Flyers/Brochures/Special Guides |
Marketing collateral | Content, design & translation | Order Now |
Kits (Press, Sales, Customer & Partner) |
The branded kit will consist of a folder with card holder and slots for the various brochures, USB etc with vertical specific brochure and case study. | Product demo-scripting, video recording, voice over - design, animation, presentation. | Order Now |
RFP (Proposals, tenders) |
Ready to use pre-defined templates with all key content to create, structure, email proposals to speed up sales. | |
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Articles (Thought Leadership): |
Ghost writing guest columns on behalf of client for blogs, newspapers, magazines. | |
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Direct Mailers |
For print and email – precise and persuasive. | |
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Executive Speeches |
For events, conferences and meetings. | |
Order Now |
Custom Research Reports |
To collate data, backed by primary and, secondary research with expert validation. | |
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Multi-lingual SEO |
Complete audit, optimizing the site with meta-tags, keywords, back-links, and increasing traffic for lead generation. | |
Order Now |
Translation & Localization: |
By providing localized content in the customer's native language make a bigger, wider impact. | We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response. | Order Now |
Manuals |
Improve, standardize and edit existing or create new manuals. | |
Order Now |
Social & Media Content Monitoring: |
-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.
-The content can be circulated via website, blog, social media and, newsletters for SEO. |
|
Order Now |
