Ecommerce and content marketing have traditionally been working at opposite ends of the spectrum – Ecommerce sticks to its “search/browse/checkout” paradigm, while content marketers are about the brand experience and non-transactional.
Ecommerce is hard-nosed, all about driving sales and conversions, while content appeals to the softer side, telling stories and building loyalty.
Ecommerce and content groups are insulated from each other resulting in a fragmented and inconsistent brand experience. Today, however, customers are demanding a consistent experience at all stages of the buying cycle.
Content and Ecommerce: Convergence
Consumers are now more in control. This increases the importance of content, in the buying cycle. Visitors stay on and return to a site that gives them value in terms of content. This increases the chances that they will keep coming to the site until they are ready to buy. But customers are demanding rich content at all stages of the purchase process. They want useful product-based content alongside the price, inventory, shipping and other information that drives conversions.
Not only this, the content must respond to the the demographics, behaviour of the the consumer. This contextualization is hugely influential in driving customers towards a purchase. Ecommerce retailers must therefore ensure that their pages are rich in contextual content. The convergence of ecommerce with content is now inevitable.
We produce content of many different kinds and forms:
- Articles
- Social Media
- Blog posts
- Newsletters
- Presentations
- Infographics
- Mobile content
- Mobile apps
- EBooks
- Video
- Syndicated content
- Websites/Blogs
Content HQ can provide value-based content that will not only build traffic, but also impact your conversions and sales positively.
How We Can Help Your Company?
| What? | The Value | Our Scope of Work | |
|---|---|---|---|
Content strategy, audit and planning |
Complete audit of existing content inventory across website, social, collateral - ensuring its consistent, high quality and compliant. |  |
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Content Manual |
Company-level content guide, style sheet, glossary across sales & marketing channels to ensure consistency. | |
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Content Extranet |
We will set up a repository (digital hub) for content creation, assets, work-flow, roles-wise, and partners with calendar, alerts & milestones for use across departments, agencies, managers.
Say goodbye to emailing, attachments, versions and time wasters. |
Installation, customization, integration, testing & training at no extra charge. | Order Now |
Whitepapers: The topic, goal, length, sections, tone will be client’s preference across the below categories Evaluator’s guide: to explain the features and benefits. Usually a backgrounder. Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor. Overview: An overview, or to redefine a market niche favorable to a certain vendor. Position paper: to argue for a certain approach to solving a problem, like an opinion piece. Briefing: high-level features for journalists and analysts at launch. Special report: Any type of hybrid white paper. |
Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms. | Each whitepaper will have up to 2,000 words.
Work includes research, writing, editing, email/phone interviews with the, proof-reading & expert review. |
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Infographics & Charts |
Visual presentations, about a topic to grab viewers' attention in style in print, mobile and web. Used by more than half of B2B companies to prove a point with data. | We will create the script, design – including icons, images, illustrations. | Order Now |
Case Studies |
The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies. | Either vertical, role based (marketing, IT, HR), need and challenge-based mapped against client’s products or service. | Order Now |
Newsletters & Corporate Magazine |
Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies. | Design of newsletter, HTML, text & mobile version for any device, or email client with tracking and analytics.
We will create, translate the & provide the ‘ready to send’ format. |
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Data sheets |
Technical details for niche audience. | Content & Design | Order Now |
Presentations (PPT/Web-based) decks |
3 out of 4 B2B firms use professionally created decks that are consistent with online, mobile, desktop versions. | Content & Design | Order Now |
User Guides |
Visual, well-written guides with cheat sheets, tips, how-tos, advice, explaining the product/service. | |
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Videos & Animation |
Ideal for training, help desk, users, sales, explainer, demos, and marketing a product or service for the website, social media, presentations, events to grab the audience's attention. | Script, design, translation and voice over in any language, subtitles with ready to use web & mobile friendly videos. | Order Now |
Webinars/Webcasts |
Virtual lecture or training presented on the Internet. The session includes PowerPoint presentation, handouts, video, Q&A. | |
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Social Media Optimization |
Stream of fresh blog and social content with daily tweets, news, updates, optimized for Twitter, LinkedIn, Instagram, Pinterest and Facebook. | Content creation and curation, scheduling, distribution, translation & tracking. | Order Now |
Flyers/Brochures/Special Guides |
Marketing collateral | Content, design & translation | Order Now |
Kits (Press, Sales, Customer & Partner) |
The branded kit will consist of a folder with card holder and slots for the various brochures, USB etc with vertical specific brochure and case study. | Product demo-scripting, video recording, voice over - design, animation, presentation. | Order Now |
RFP (Proposals, tenders) |
Ready to use pre-defined templates with all key content to create, structure, email proposals to speed up sales. | |
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Articles (Thought Leadership): |
Ghost writing guest columns on behalf of client for blogs, newspapers, magazines. | |
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Direct Mailers |
For print and email – precise and persuasive. | |
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Executive Speeches |
For events, conferences and meetings. | |
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Custom Research Reports |
To collate data, backed by primary and, secondary research with expert validation. | |
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Multi-lingual SEO |
Complete audit, optimizing the site with meta-tags, keywords, back-links, and increasing traffic for lead generation. | |
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Translation & Localization: |
By providing localized content in the customer's native language make a bigger, wider impact. | We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response. | Order Now |
Manuals |
Improve, standardize and edit existing or create new manuals. | |
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Social & Media Content Monitoring: |
-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.
-The content can be circulated via website, blog, social media and, newsletters for SEO. |
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