But we're Government!
The power of content marketing to attract and retain prospects and convert them into customers is well-established. But what does this have to do with Government? After all, you're not selling anybody anything. On the other hand: You have information to disseminate as widely as possible. You want more citizes to view, engage with your content.
Content, for government, is a strategic marketing approach, of creating valuable, relevant, and consistent content to attract and acquire clearly defined audiences with the objective of driving meaningful engagement with citizens.
Creating compelling content engages citizens in positive ways, and keeps them coming back for more. And that is, what you want.
Content for Government: Compulsions and restraints
Not every government department has the budget of a corporate behemoth. Not only is the average government agency strapped for cash as compared to a corporate entity, it is also hamstrung by political compulsions. A government agency has to stay within the bounds of political correctness.
Yet, working within these constraints, some government departments have done outstanding work with their content channels:
- The Queensland Police Facebook account now has more followers than a leading daily, the Courier-Mail, has subscribers.
- The Department of Human Services in Australia set up Facebook and Twitter accounts to huge public approval and participation; this also cut down the number of letters they were sending, the frequency of which was becoming unmamageable for the recipients.
More government agency’s constituency now preferthe directness of online channels given the interactivity and personalization possible.
Governments must move to reach their citizens with timely and relevant content in order to engage them more fully in civic and political processes.
Web-wide consistency in content
Content HQ can help you create that connection with the public that makes all the difference in governance. Your content can take the form of:
- Articles
- Blog posts
- Ebooks/print books
- Infographics
- Magazines (digital/print)
- Materials for in-person/virtual events
- Mobile app
- Mobile content
- Newsletters (online/print)
- Podcast scripts
- Presentations (online/offline)
- Social Media posts
- Syndicated content
- Video scripts
- Websites/Blogs
We can help you build the bridges you need to carry with you the community at large.
How We Can Help Your Company?
| What? | The Value | Our Scope of Work | |
|---|---|---|---|
Content strategy, audit and planning |
Complete audit of existing content inventory across website, social, collateral - ensuring its consistent, high quality and compliant. |  |
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Content Manual |
Company-level content guide, style sheet, glossary across sales & marketing channels to ensure consistency. | |
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Content Extranet |
We will set up a repository (digital hub) for content creation, assets, work-flow, roles-wise, and partners with calendar, alerts & milestones for use across departments, agencies, managers.
Say goodbye to emailing, attachments, versions and time wasters. |
Installation, customization, integration, testing & training at no extra charge. | Order Now |
Whitepapers: The topic, goal, length, sections, tone will be client’s preference across the below categories Evaluator’s guide: to explain the features and benefits. Usually a backgrounder. Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor. Overview: An overview, or to redefine a market niche favorable to a certain vendor. Position paper: to argue for a certain approach to solving a problem, like an opinion piece. Briefing: high-level features for journalists and analysts at launch. Special report: Any type of hybrid white paper. |
Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms. | Each whitepaper will have up to 2,000 words.
Work includes research, writing, editing, email/phone interviews with the, proof-reading & expert review. |
Order Now |
Infographics & Charts |
Visual presentations, about a topic to grab viewers' attention in style in print, mobile and web. Used by more than half of B2B companies to prove a point with data. | We will create the script, design – including icons, images, illustrations. | Order Now |
Case Studies |
The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies. | Either vertical, role based (marketing, IT, HR), need and challenge-based mapped against client’s products or service. | Order Now |
Newsletters & Corporate Magazine |
Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies. | Design of newsletter, HTML, text & mobile version for any device, or email client with tracking and analytics.
We will create, translate the & provide the ‘ready to send’ format. |
Order Now |
Data sheets |
Technical details for niche audience. | Content & Design | Order Now |
Presentations (PPT/Web-based) decks |
3 out of 4 B2B firms use professionally created decks that are consistent with online, mobile, desktop versions. | Content & Design | Order Now |
User Guides |
Visual, well-written guides with cheat sheets, tips, how-tos, advice, explaining the product/service. | |
Order Now |
Videos & Animation |
Ideal for training, help desk, users, sales, explainer, demos, and marketing a product or service for the website, social media, presentations, events to grab the audience's attention. | Script, design, translation and voice over in any language, subtitles with ready to use web & mobile friendly videos. | Order Now |
Webinars/Webcasts |
Virtual lecture or training presented on the Internet. The session includes PowerPoint presentation, handouts, video, Q&A. | |
Order Now |
Social Media Optimization |
Stream of fresh blog and social content with daily tweets, news, updates, optimized for Twitter, LinkedIn, Instagram, Pinterest and Facebook. | Content creation and curation, scheduling, distribution, translation & tracking. | Order Now |
Flyers/Brochures/Special Guides |
Marketing collateral | Content, design & translation | Order Now |
Kits (Press, Sales, Customer & Partner) |
The branded kit will consist of a folder with card holder and slots for the various brochures, USB etc with vertical specific brochure and case study. | Product demo-scripting, video recording, voice over - design, animation, presentation. | Order Now |
RFP (Proposals, tenders) |
Ready to use pre-defined templates with all key content to create, structure, email proposals to speed up sales. | |
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Articles (Thought Leadership): |
Ghost writing guest columns on behalf of client for blogs, newspapers, magazines. | |
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Direct Mailers |
For print and email – precise and persuasive. | |
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Executive Speeches |
For events, conferences and meetings. | |
Order Now |
Custom Research Reports |
To collate data, backed by primary and, secondary research with expert validation. | |
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Multi-lingual SEO |
Complete audit, optimizing the site with meta-tags, keywords, back-links, and increasing traffic for lead generation. | |
Order Now |
Translation & Localization: |
By providing localized content in the customer's native language make a bigger, wider impact. | We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response. | Order Now |
Manuals |
Improve, standardize and edit existing or create new manuals. | |
Order Now |
Social & Media Content Monitoring: |
-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.
-The content can be circulated via website, blog, social media and, newsletters for SEO. |
|
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