Candidate or Customer?
Not so long ago, advertising, direct mail, head hunters, job classifieds constituted marketing in the HR marketplace. But there are major changes happening related to changes in user behaviour because of the immediacy and directness of the new media.
The HR market is said to be worth over USD 1 trillion and growing. The size and attractiveness of this market have attracted hordes of new players.
To stay competitive, HR vendors need to take note of the changes sweeping the marketing world. On the one hand, communications can be more targeted, precise and measurable; on the other, customers are no longer passive recipients. They seek information and tools to make their roles easier and more effective.
To respond, we need to change strategy and tactics. Content marketing is ideal for this new environment.
5 ways to keep ahead of your HR competitors
Buyer behaviour and preferences are changing fast. In this scenario, if you remain behind, you're probably not meeting your prospects' needs. Unless you get in tune with market requirements, your prospects and customers may drift toward your competition.
Here are some insights to help you stay abreast:
Effective Content Maximizes Results: Almost 90% of B2B content consumers testify that online content has a moderate to major impact on their vendor selection, according to a the Chief Marketing Officer Council.
Your website is the focal point: Buyers rate vendor websites as their main source - higher than conventional sources like peers, analysts, media and conferences.
Information first: Buyers are thirsty for information before they decide. They want to compare and research. An automated series of emails can provide customers who sign up with free education and information, priming them for the sales call.
Tailor your product: Ultimately, the product must stand the test of use. Buyers want products and services that make their jobs easier. Your client interaction will provide the data you need to give exactly the product/service your client needs.
After the sale: It doesn't end with the sale. To retain your customer, you must keep up the conversation and nurture the relationship. Continue providing education, training and support.
Content HQ: your content partner for HR
High quality content—lots of it—is an important component of your content strategy. Content HQ excels in this.
Some types of content we produce:
- Blog posts
- Articles
- Infographics
- Newsletters (online/print)
- Research reports
- Presentations (online/offline)
- Mobile content
- Mobile apps
- Ebooks/print books
- Magazines (digital/print)
- Podcast scripts
- Video scripts
- Social media posts
- Syndicated content
- Materials for in-person/virtual events
- White papers
- Case studies
- Annual reports
- Websites/blogs
Contact us to produce exactly the kind of content your customers are looking for.
How We Can Help Your Company?
| What? | The Value | Our Scope of Work | |
|---|---|---|---|
Content strategy, audit and planning |
Complete audit of existing content inventory across website, social, collateral - ensuring its consistent, high quality and compliant. |  |
Order Now |
Content Manual |
Company-level content guide, style sheet, glossary across sales & marketing channels to ensure consistency. | |
Order Now |
Content Extranet |
We will set up a repository (digital hub) for content creation, assets, work-flow, roles-wise, and partners with calendar, alerts & milestones for use across departments, agencies, managers.
Say goodbye to emailing, attachments, versions and time wasters. |
Installation, customization, integration, testing & training at no extra charge. | Order Now |
Whitepapers: The topic, goal, length, sections, tone will be client’s preference across the below categories Evaluator’s guide: to explain the features and benefits. Usually a backgrounder. Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor. Overview: An overview, or to redefine a market niche favorable to a certain vendor. Position paper: to argue for a certain approach to solving a problem, like an opinion piece. Briefing: high-level features for journalists and analysts at launch. Special report: Any type of hybrid white paper. |
Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms. | Each whitepaper will have up to 2,000 words.
Work includes research, writing, editing, email/phone interviews with the, proof-reading & expert review. |
Order Now |
Infographics & Charts |
Visual presentations, about a topic to grab viewers' attention in style in print, mobile and web. Used by more than half of B2B companies to prove a point with data. | We will create the script, design – including icons, images, illustrations. | Order Now |
Case Studies |
The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies. | Either vertical, role based (marketing, IT, HR), need and challenge-based mapped against client’s products or service. | Order Now |
Newsletters & Corporate Magazine |
Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies. | Design of newsletter, HTML, text & mobile version for any device, or email client with tracking and analytics.
We will create, translate the & provide the ‘ready to send’ format. |
Order Now |
Data sheets |
Technical details for niche audience. | Content & Design | Order Now |
Presentations (PPT/Web-based) decks |
3 out of 4 B2B firms use professionally created decks that are consistent with online, mobile, desktop versions. | Content & Design | Order Now |
User Guides |
Visual, well-written guides with cheat sheets, tips, how-tos, advice, explaining the product/service. | |
Order Now |
Videos & Animation |
Ideal for training, help desk, users, sales, explainer, demos, and marketing a product or service for the website, social media, presentations, events to grab the audience's attention. | Script, design, translation and voice over in any language, subtitles with ready to use web & mobile friendly videos. | Order Now |
Webinars/Webcasts |
Virtual lecture or training presented on the Internet. The session includes PowerPoint presentation, handouts, video, Q&A. | |
Order Now |
Social Media Optimization |
Stream of fresh blog and social content with daily tweets, news, updates, optimized for Twitter, LinkedIn, Instagram, Pinterest and Facebook. | Content creation and curation, scheduling, distribution, translation & tracking. | Order Now |
Flyers/Brochures/Special Guides |
Marketing collateral | Content, design & translation | Order Now |
Kits (Press, Sales, Customer & Partner) |
The branded kit will consist of a folder with card holder and slots for the various brochures, USB etc with vertical specific brochure and case study. | Product demo-scripting, video recording, voice over - design, animation, presentation. | Order Now |
RFP (Proposals, tenders) |
Ready to use pre-defined templates with all key content to create, structure, email proposals to speed up sales. | |
Order Now |
Articles (Thought Leadership): |
Ghost writing guest columns on behalf of client for blogs, newspapers, magazines. | |
Order Now |
Direct Mailers |
For print and email – precise and persuasive. | |
Order Now |
Executive Speeches |
For events, conferences and meetings. | |
Order Now |
Custom Research Reports |
To collate data, backed by primary and, secondary research with expert validation. | |
Order Now |
Multi-lingual SEO |
Complete audit, optimizing the site with meta-tags, keywords, back-links, and increasing traffic for lead generation. | |
Order Now |
Translation & Localization: |
By providing localized content in the customer's native language make a bigger, wider impact. | We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response. | Order Now |
Manuals |
Improve, standardize and edit existing or create new manuals. | |
Order Now |
Social & Media Content Monitoring: |
-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.
-The content can be circulated via website, blog, social media and, newsletters for SEO. |
|
Order Now |
