The Gathering Cloud
The companies that will flourish through this change are the ones who will be able to communicate value to their customers as opposed to just promoting their product features.
ICT companies need to reconsider how they communicate with their customers. Customers are demanding more than just a promotional message. They are looking for value: information, tools and options that will help make decisions about their businesses.
Just what is involved in providing value rather than just the usual sales pitch? Content marketing may be the solution.
Convey Value by Sharing Content
Content is more informative than the traditional advertising message. It's less about getting the customer to buy and more about helping with a problem they might be facing. This is real value and keeps the customer coming back for more. Chances of a purchase soar.
Most marketers say they are using content, but few reap the results others report. What could be wrong? Your content program could be getting mired in one the following areas:
Do you know new media? ICT companies must become media-savvy. Discover where the prospects are, what they are looking for, and deliver relevant content.
Don’t hide your content. Many IT companies have useful information, but it’s posted only on company websites or blogs. Content must be discovered and consumed to be useful: it should be distributed as widely as possible all over the web – on social media, newsletters, printed versions, third-party sites and more.
Are you capturing leads? Free access to case studies, white papers, and industry reports will entice prospects into joining your list. You can then begin an ongoing conversation. Highlight the value your products and services bring to their specific needs.
Deliver timely, relevant and useful content. It is easy to fall into the trap of offering generic, one-size-fits-all content. Your content must be tailored to customers' needs to help differentiate it from all the noise.
Create awesome content
One of the biggest challenges an ICT company faces is producing enough high-quality content today’s customers expect.
This is where Content HQ can help. We have domain expertise as well as writing, editing and translation skills. We can produce:
- Annual reports
- Articles
- Blog posts
- Case studies
- Infographics
- Mobile apps
- Mobile content
- Newsletters (online/print)
- Presentations (online/offline)
- Research reports
- Social media posts
- Syndicated content
- Videos (explainers, demos, walk throughs)
- Websites/blogs
- White papers
Get in touch with us and let us know what you need.
How We Can Help Your Company?
| What? | The Value | Our Scope of Work | |
|---|---|---|---|
Content strategy, audit and planning |
Complete audit of existing content inventory across website, social, collateral - ensuring its consistent, high quality and compliant. |  |
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Content Manual |
Company-level content guide, style sheet, glossary across sales & marketing channels to ensure consistency. | |
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Content Extranet |
We will set up a repository (digital hub) for content creation, assets, work-flow, roles-wise, and partners with calendar, alerts & milestones for use across departments, agencies, managers.
Say goodbye to emailing, attachments, versions and time wasters. |
Installation, customization, integration, testing & training at no extra charge. | Order Now |
Whitepapers: The topic, goal, length, sections, tone will be client’s preference across the below categories Evaluator’s guide: to explain the features and benefits. Usually a backgrounder. Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor. Overview: An overview, or to redefine a market niche favorable to a certain vendor. Position paper: to argue for a certain approach to solving a problem, like an opinion piece. Briefing: high-level features for journalists and analysts at launch. Special report: Any type of hybrid white paper. |
Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms. | Each whitepaper will have up to 2,000 words.
Work includes research, writing, editing, email/phone interviews with the, proof-reading & expert review. |
Order Now |
Infographics & Charts |
Visual presentations, about a topic to grab viewers' attention in style in print, mobile and web. Used by more than half of B2B companies to prove a point with data. | We will create the script, design – including icons, images, illustrations. | Order Now |
Case Studies |
The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies. | Either vertical, role based (marketing, IT, HR), need and challenge-based mapped against client’s products or service. | Order Now |
Newsletters & Corporate Magazine |
Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies. | Design of newsletter, HTML, text & mobile version for any device, or email client with tracking and analytics.
We will create, translate the & provide the ‘ready to send’ format. |
Order Now |
Data sheets |
Technical details for niche audience. | Content & Design | Order Now |
Presentations (PPT/Web-based) decks |
3 out of 4 B2B firms use professionally created decks that are consistent with online, mobile, desktop versions. | Content & Design | Order Now |
User Guides |
Visual, well-written guides with cheat sheets, tips, how-tos, advice, explaining the product/service. | |
Order Now |
Videos & Animation |
Ideal for training, help desk, users, sales, explainer, demos, and marketing a product or service for the website, social media, presentations, events to grab the audience's attention. | Script, design, translation and voice over in any language, subtitles with ready to use web & mobile friendly videos. | Order Now |
Webinars/Webcasts |
Virtual lecture or training presented on the Internet. The session includes PowerPoint presentation, handouts, video, Q&A. | |
Order Now |
Social Media Optimization |
Stream of fresh blog and social content with daily tweets, news, updates, optimized for Twitter, LinkedIn, Instagram, Pinterest and Facebook. | Content creation and curation, scheduling, distribution, translation & tracking. | Order Now |
Flyers/Brochures/Special Guides |
Marketing collateral | Content, design & translation | Order Now |
Kits (Press, Sales, Customer & Partner) |
The branded kit will consist of a folder with card holder and slots for the various brochures, USB etc with vertical specific brochure and case study. | Product demo-scripting, video recording, voice over - design, animation, presentation. | Order Now |
RFP (Proposals, tenders) |
Ready to use pre-defined templates with all key content to create, structure, email proposals to speed up sales. | |
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Articles (Thought Leadership): |
Ghost writing guest columns on behalf of client for blogs, newspapers, magazines. | |
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Direct Mailers |
For print and email – precise and persuasive. | |
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Executive Speeches |
For events, conferences and meetings. | |
Order Now |
Custom Research Reports |
To collate data, backed by primary and, secondary research with expert validation. | |
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Multi-lingual SEO |
Complete audit, optimizing the site with meta-tags, keywords, back-links, and increasing traffic for lead generation. | |
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Translation & Localization: |
By providing localized content in the customer's native language make a bigger, wider impact. | We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response. | Order Now |
Manuals |
Improve, standardize and edit existing or create new manuals. | |
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Social & Media Content Monitoring: |
-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.
-The content can be circulated via website, blog, social media and, newsletters for SEO. |
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