Non Profits

How non-profits are getting the most out of their content

Your content strategy must take into account the demographics of the people who will become your participants, supporters and volunteers.Some of them (the older set) are uncomfortable with new media such as social networks, while others (the younger ones) prefer to use Twitter, Whatsapp and Facebook to communicate.

The growth of these new channels influences how you deliver your message.

What you say - your content - is affected both by the diversity of your constituents as well as by the growth in the media channels available to you, not least because you are no longer in sole control of your message. A lot of content is user-generated.

Mashable.com reports on 5 non-profits that demonstrate stellar use of content marketing.*1 By using multiple channels, by leveraging user-generated content, by empowering staff to be more creative, organizations like March of Dimes and Best Friends Animal Socienty created success stories.

According to Penelope Burk of Cygnus Donor Research, 83% of donors do some research online before making a giving decision*2. This is a clear opportunity for non-profits, because you have some degree of control over the content they will see, such as on your website, blogs, offline publications and social media.

One statistic that sets alarm bells ringing is that of all first time donors only 35 to 40% give a second time - donor attrition rates are rising*3. Nonprofits are failing to engage their communities in relevant and meaningful ways that would keep them interested in the cause. Content marketing has a huge role to play in remedying this.

Outsource your content creation

Here is how Content HQ can help nonprofits with content marketing: We create:

• White papers
• Case Studies
• Articles
• Social Media posts
• blog posts
• newsletters (online/print)
• presentations (online/offline)
• infographics
• research reports
• mobile content
• mobile apps
• eBooks/print books
• Magazines (digital/print)
• podcast scripts
• video scripts
• Syndicated content
• materials for in-person/virtual events
• Annual Reports
• Game Creation
• Websites/Blogs

We are experts in writing, editing, translation. We can also help with identifiying publishers to distribute your content.Get in touch with us and give your content strategy a major fillip.