New trends in travel marketing
No doubt advertising and mass media communication still has its place in the marketing of hospitality and travel, but content marketing, which speaks directly to the consumer is gaining more and more importance.
The increasing importance of having useful content online is highlighted by a study*1 commissioned by Google Inc., and conducted by Ipsos Media CT:
- 68% of travellers now research online before they decide where to go and how to travel;
- 42% use smartphones or tablets while travelling to get travel and vacation-related information.
Online content: more prospects
The study reveals many fascinating facts underlining the importance of having more useful content online:
- 58% of leisure travellers and 64% of business travellers start their planning and booking process with search. This underlines the importance of content, centralto being found in organic search.
- 66% of leisure travellers and 60% of business travellers will spend more time online before booking travel and accommodation.
- 65% of business travellers book directly on company sites rather than via online travel-agencies–an increase of 11% year on year.
- The Internet is pivotal in inspiring travel ideas as well as in planning travel. Next to word of mouth, the Internet is the most quoted source of inspiration for new travel. In planning travel, it is the most important source.
65% of travelers book travel directly on company sites more often than via online travel agencies.
There is little doubt that the Internet is everyone’s go-to for both inspiring travel ideas and in planning travel.
This means that it is now vital that your website is content rich, looks perfect in mobile, speaks the customer’s language, attract and retain visitors until they purchase. Tall order? Yes, but doable.
Content HQ can provide vital material that makes all the difference between your visitor clicking away or staying and buying:
- Content in 200+ languages – because travel is a global industry
- Social Media posts
- Blog posts
- Infographics
- Mobile content
- Magazines (digital/print)
- Video
- Websites
Get in touch with us to see how much of a difference we can make in your bookings!
How We Can Help Your Company?
| What? | The Value | Our Scope of Work | |
|---|---|---|---|
Content strategy, audit and planning |
Complete audit of existing content inventory across website, social, collateral - ensuring its consistent, high quality and compliant. |  |
Order Now |
Content Manual |
Company-level content guide, style sheet, glossary across sales & marketing channels to ensure consistency. | |
Order Now |
Content Extranet |
We will set up a repository (digital hub) for content creation, assets, work-flow, roles-wise, and partners with calendar, alerts & milestones for use across departments, agencies, managers.
Say goodbye to emailing, attachments, versions and time wasters. |
Installation, customization, integration, testing & training at no extra charge. | Order Now |
Whitepapers: The topic, goal, length, sections, tone will be client’s preference across the below categories Evaluator’s guide: to explain the features and benefits. Usually a backgrounder. Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor. Overview: An overview, or to redefine a market niche favorable to a certain vendor. Position paper: to argue for a certain approach to solving a problem, like an opinion piece. Briefing: high-level features for journalists and analysts at launch. Special report: Any type of hybrid white paper. |
Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms. | Each whitepaper will have up to 2,000 words.
Work includes research, writing, editing, email/phone interviews with the, proof-reading & expert review. |
Order Now |
Infographics & Charts |
Visual presentations, about a topic to grab viewers' attention in style in print, mobile and web. Used by more than half of B2B companies to prove a point with data. | We will create the script, design – including icons, images, illustrations. | Order Now |
Case Studies |
The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies. | Either vertical, role based (marketing, IT, HR), need and challenge-based mapped against client’s products or service. | Order Now |
Newsletters & Corporate Magazine |
Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies. | Design of newsletter, HTML, text & mobile version for any device, or email client with tracking and analytics.
We will create, translate the & provide the ‘ready to send’ format. |
Order Now |
Data sheets |
Technical details for niche audience. | Content & Design | Order Now |
Presentations (PPT/Web-based) decks |
3 out of 4 B2B firms use professionally created decks that are consistent with online, mobile, desktop versions. | Content & Design | Order Now |
User Guides |
Visual, well-written guides with cheat sheets, tips, how-tos, advice, explaining the product/service. | |
Order Now |
Videos & Animation |
Ideal for training, help desk, users, sales, explainer, demos, and marketing a product or service for the website, social media, presentations, events to grab the audience's attention. | Script, design, translation and voice over in any language, subtitles with ready to use web & mobile friendly videos. | Order Now |
Webinars/Webcasts |
Virtual lecture or training presented on the Internet. The session includes PowerPoint presentation, handouts, video, Q&A. | |
Order Now |
Social Media Optimization |
Stream of fresh blog and social content with daily tweets, news, updates, optimized for Twitter, LinkedIn, Instagram, Pinterest and Facebook. | Content creation and curation, scheduling, distribution, translation & tracking. | Order Now |
Flyers/Brochures/Special Guides |
Marketing collateral | Content, design & translation | Order Now |
Kits (Press, Sales, Customer & Partner) |
The branded kit will consist of a folder with card holder and slots for the various brochures, USB etc with vertical specific brochure and case study. | Product demo-scripting, video recording, voice over - design, animation, presentation. | Order Now |
RFP (Proposals, tenders) |
Ready to use pre-defined templates with all key content to create, structure, email proposals to speed up sales. | |
Order Now |
Articles (Thought Leadership): |
Ghost writing guest columns on behalf of client for blogs, newspapers, magazines. | |
Order Now |
Direct Mailers |
For print and email – precise and persuasive. | |
Order Now |
Executive Speeches |
For events, conferences and meetings. | |
Order Now |
Custom Research Reports |
To collate data, backed by primary and, secondary research with expert validation. | |
Order Now |
Multi-lingual SEO |
Complete audit, optimizing the site with meta-tags, keywords, back-links, and increasing traffic for lead generation. | |
Order Now |
Translation & Localization: |
By providing localized content in the customer's native language make a bigger, wider impact. | We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response. | Order Now |
Manuals |
Improve, standardize and edit existing or create new manuals. | |
Order Now |
Social & Media Content Monitoring: |
-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.
-The content can be circulated via website, blog, social media and, newsletters for SEO. |
|
Order Now |
