How We Can Help Your Company?
| What? | The Value | Our Scope of Work | |
|---|---|---|---|
Content strategy, audit and planning |
Complete audit of client’s existing content inventory across website, social channels, marketing collateral – ensuring its consistent, high quality and compliant. |  |
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Content Manual |
Company-level content guide, style sheet, glossary across sales & marketing channels to ensure consistency. | |
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Content Extranet |
We will set up a content marketing repository (digital hub) for content creation, assets, work-flow, resources, roles-wise, and partners with calendar, alerts& milestones for use across client’s departments, agencies, product managers.
Say goodbye to emailing Word files, attachments, versions and other time wasters. |
Installation, customization, integration, testing & training at no extra charge. | Order Now |
Whitepapers: The white paper topic, goal, length, sections, material, tone will be client’s preference across the below categories Evaluator’s guide: to explain the features and benefits to a prospect. Usually a backgrounder. Executive briefing: Short, high-level summary for C-Level executive. Usually a problem or solution flavor. Overview: An overview of a certain market, or to redefine a market niche favorable to a certain vendor. Usually a problem/solution flavor. Position paper: to argue for a certain approach to solving a problem, rather like an opinion piece. Usually a problem/solution. Product briefing: high-level features, for journalists and analysts at launch. Special report: Any type of hybrid white paper. |
Persuasive essays that use facts and logic to promote a product or service. Used by 2 out of 3 B2B firms. | Each whitepaper will have up to 2,000 words.
Work includes research, writing, editing, email/phone interviews with the concerned customer, proof-reading & expert review. |
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Infographics & Charts |
Visual presentations, charts of key ideas about a topicto grab viewers’ attention and get your point across in style in print, mobile and web. Used by more than half of B2B companies to prove a point with hard data. | We will create the script, Design – including icons, images, flow-charts, illustrations and ensure. | Order Now |
Case Studies/Customer Success Stories |
The strongest marketing evidence comes from how the company is helping customers in the real world.Also, known as success or customer stories, they are used by 3 out of 4 B2B companies. | Either vertical (government, SMB, corporate, retail etc), role based (marketing, IT, HR,), need and challenge-based mapped against client’s products or service. | Order Now |
Newsletters & Corporate Magazine |
Regular informative emails or magazines (print) with company updates, to stay in touch with prospects, partners, employees and clients. Used by 4 out of 5 B2B companies. | Design of newsletter, HTML, text & mobile version for any device, or email client with detailed tracking and analytics.
We will create, translate the & provide the ‘ready to send’ format to client’s marketing team. |
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Data sheets |
Technical Details for niche audience. | Content & Design | Order Now |
Presentations (PPT/Web-based) Slide decks |
3 out of 4 B2B firms use professionally created decks that are consistent with online, mobile, desktop versions. | Content & Design | Order Now |
User Guides |
Visual, well-written guides with cheat sheets, tips, how-tos, advice, explaining the product/service. | |
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Videos & Animation |
Ideal for training, help desk, users, sales, HR, explainer, demos, and marketing a complex product or servicefor the website, social media, presentations, events to grab the audience’s attention in minutes. | Script, design, translation and voice over in any major language, subtitles with ready to use web & mobile friendly videos. | Order Now |
Webinars/Webcasts |
Virtual lecture or training presented on the Internet. The session includes PowerPoint presentation, handouts, video, Q&A. | |
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Social Media Optimization |
Stream of fresh blog and social content with daily tweets, sharing news, updates, trends optimized Twitter, LinkedIn, Instagram, Pinterest and Facebook. | Content creation and curation, scheduling, distribution, translation &tracking. | Order Now |
Leaflets/Pamphlets/Flyers/Brochures Supplements/Special Guides |
Marketing collateral | Content, design & translation | Order Now |
Kits (Press, Sales, Customer & Partner, Distributors) |
The branded kit will consist of a folder with card holder and slots for the various brochures, CD, USB etc with vertical specific brochure and case study. | Product demo-scripting, video recording, voice over – design, animation, building vertical specific presentation. | Order Now |
RFP (Proposals, tenders) |
Ready to use pre-defined templates with all key content to create, structure, email proposals to speed up sales & marketing. | |
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Articles (Thought Leadership): |
Ghost writing guest columns on behalf of client for blogs, newspapers, magazines. | |
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Direct Mailers |
For print and email – precise and persuasive. | |
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Executive Speeches |
For events, conferences and meetings. | |
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Custom Research Reports |
To collate data, backed by primary, secondary research with expert validation. | |
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Multi-lingual SEO |
Complete audit, optimizing the entire site with meta-tags, keywords, back-links, and increasing traffic for lead generation. | |
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Translation & Localization: |
Customers do not necessarily speak or read English on consumer facing content like websites, apps, collateral. By providing localized content in their native language make a bigger, wider impact. | We can translate, proof-read, edit into/from any major language in a few hours. Guaranteed quality and response. | Order Now |
Manuals |
Improve, standardize and edit existing or create new manuals. | |
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Social & Media Content Monitoring: |
-12 months of monitoring (print, web, social) from our proprietary database of 2 million news sources, across 75 languages from 100 countries with real-time keyword, brand, competitor tracking, coverage and trends.
-The content can be circulated via website, blog, social media, newsletters for SEO. |
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